Top Free Digital Tools For Small & Medium Business Owners

To overcome your competitors in this digital world, it is mandatory to use the digital tools for every business.

If you practice to be equipped with the right set of tools in your business, that automatically drives the improvement in your management, streamline, workflow and also it helps to carry out specific tasks more efficiently.


Google Calendar

Google calendar is a time management, scheduling app which allows you to keep marks on upcoming events and meetings ( can add both in online and offline)

You can create your own dashboard and view your events on a weekly, monthly or yearly and Sync events automatically from Gmail

This app helps you keep track of your events quickly from any device and also allows you to set reminders for time sensitive tasks

In this feature you can also create an event and invite others via email or sharing link. Once they accept the invitation, it will be marked on their calendar as well.


 Zoho Calendar

Zoho Calendar is an alternative for Google Calendar. 

Both of them work pretty much the same way and offer similar features.


Evernote is a tool for note-taking, organizing notes, archiving notes and store images, audios, videos, and documents and here the speciality is you can organise the evernote tools with tags.

You can create here notebooks, memos, checklists, to-do lists 

Evernote tools have the feature to share your notes, notebooks with others and ask them to start a discussion


Google Keep

Google keep is a simple note-taking app. 

It helps you to take quick notes of your thoughts, set reminders, add to do lists or checklists which you can organise your notes with tags and colors.

You can add voice notes  here and automatically sync across devices




Expensify is a simple expense management tool. It allows you to record your expenses, keep track of them and generate expense reports.

You can enter each expense by taking a photo of the receipt and submit business expenses to the relevant authority for approval and reimbursement

Expensify can integrate with accounting software like QuickBooks, Xero, NetSuite, etc.

Individuals can use it for free but the smart scan feature is limited to 5 scans in a month in free plans.




Hootsuite is a social media management tool. It helps you to manage and keep track of all your social networking channels in one place. 

You can view the post stream from social media websites like Facebook, Twitter, and Instagram and once if you sign you can to manage, Publish or schedule posts on all your various social media accounts from one place

You can also add comment under various posts and respond to the comments under your posts

Here you have free plan but only with basic features that allows you to measure the success of content accurately with easy to understand analytics reports



Mailchimp is the most popular email marketing tool. It allows you to send promotional emails to a huge audience easily.

Here you have free plan with attractive features, where you can send personalized emails to your email subscribers with one click

Mailchimp has the feature to send automated emails like abandon cart notification and product suggestion emails from your online store

You can monitor the performance of email campaigns and this feature can increase sales through lead nurturing email campaigns

Mailchimp provides you a better insight into the target market by observing their engagement with the emails you send

Hubspot CRM

Hubspot is a customer relationship management (CRM) system. You can categorize contacts based on the sales funnel

It allows you to build a centralized information system of all your contacts, leads, customers, vendors. 

You can add notes and to-do notes for each contact. It allows you to keep all information and notes about all your contacts well organized.


Asana is a project management system and task manager

It allows you to create projects, create tasks under each project, set deadlines for them and mark completed tasks and projects. 

It helps you to keep track of the progress of your projects.


Wunderlist is a task management application that allows you to create checklists and to-do lists. It helps you to keep track of a list of things you need to do.

You can create and manage the task here, if once the task completed you can delete the tasks and also you can add descriptions for tasks



Slack is a team communication tool. 

In Slack you can organize a workspace and add team members.

In  this the team members can create channels and  communication with other team members to improve the team collaboration.

Sharing the files and documents are made easy in the slack and you can Integrate slack with hundreds of popular tools like Asana, Dropbox, and Google Drive


Integrating conversational chatbots on your website can provide a better experience to your customers.

It helps you to guide visitors through a conversation path based on their requirements and collect their details easily.


Canva is a drag-and-drop online graphic design tool to create posters and graphics for social media, print and other requirements.

The hundreds of templates and design elements make creating designs less time-consuming.

Pixlr X

Pixlr X is a powerful online image manipulation tool similar to Adobe Photoshop.

You can do all the basic image editing works on the online Pixlr editor from your browser.

Google Analytics

Google Analytics helps you to track and report the activity of visitors on your website. 

It allows you to monitor how people interact with the website.

In this tool you can get invaluable insights about your website traffic, the number of visitors, number of average pages visited, bounce rate, source of the traffic

You can also find out conversion tracking and demographics such as  location, gender, age, device and OS of your website visitors

You can integrate this tool with Google Ads, Google Datastudio and Google Tag Manager

Google Search Console

Google Search Console allows you to monitor, maintain and troubleshoot the presence of your website on Google Search Engine. 

It’s a platform for you to interact with Google regarding your website.

Google will also give you suggestions and notifications about issues with your website.

It randomly analyzes your web pages impression rate, click rate, and position on Google Search.

You can submit here  your website’s sitemap for better indexation and also submit new URLs from your website to be indexed on Google Search Engine database


Paypal is a comprehensive payment system. It makes international money transactions easier.

 It’s not free, but it makes international transactions a lot cheaper, you can link your credit and debit cards with paypal account and do purchase for items from anywhere in the world

It allows 180-day buyer protection time limit and main advantage is providing the less expense for international transactions

Hope you enjoy the blog, make use of above discussed digital tools and have a great growth in your business

If you any queries orelse want to design your business website then do connect with us at or have a skype chat with us at Techocupar or call us at +91 9489472059

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