COMMON FACTORS WHY VISITORS LEAVE YOUR WEBSITE?
People in the businesses build their website in the aim to convert its visitors into customers.
In order to gain visitors and reduce the bounce rate to your business website, you have to know about the common factors which result in losing your customers
Below listed are the 7 key elements to ensure that your audience needs are catered to on a regular basis.
LACK OF CONTENT
Content is the king in your business website
If your website fails to provide high-quality and relevant content, then you will be able to lose your visitors
And the user gets distracted when you provide poor grammar, typo error or irrelevant content in your website.
Visitors always like to read understandable and relevant contents of their search
Lack Of CONTACT INFORMATION
Most common mistake that occur while building the business websites is that you forgot to provide the contact information
If you failed to provide information on how to contact your business then obviously your users get distracted.
This results in visitors abandoning the website before they actually take an action.
Advertisement and introducing special offers as a popup in your business gain the attention of visitors into your website
Before placing the add don’t forget to regularly test which ads works the best and which does not
Eye Catching Website Design
Business website act as the face of your brand.
Quality Website design brings the good impression to your customers
If your website looks like it has not been updated, then new visitors may get bored and went out from website instantly
Rearrange Navigation Structure
Rearrange your navigation to take your user’s needs into account and you'll stop losing potential sales due to bad content organization.
AUTOMATIC AUDIO AND VIDEO
Playing of audios and videos automatically annoys the user and make them to move away from your website
Particularly building audios and videos slows down your websites load time but it will also leave an unpleasant feel among the visitors.
If you're still using Flash player, it's time you redesign your website.
Use a plug-in on your website, which helps to convert visitors into leads.
Switching to a better responsive website, as plug-in are not compatible with most of the devices.
SITE APPEARING AS BROKEN
Double-check your website has no broken errors
And be sure it's user friendly to all the browsers/ search engines.
Also double check the compatibility issue on mobile devices as well.
- choosing a selection results in a full page refresh
- press the space key then arrow keys to make a selection